15% increase in map users by adding value
The user experience of the Explore feature was improved by introducing categories and advanced filters with visual representations - enabling users to easily find specific attractions and events.
Additionally, implementing custom map creation via the Ludo Backoffice web app allowed for event-specific streets. This enabled way-finding and step-by-step navigation for visitors. These improvements streamlined navigation, significantly boosted user engagement and satisfaction, and made exploring the showgrounds intuitive and efficient